It’s entertaining and fun
Static images can be engaging and convey great messages but there’s nothing quite like watching a short video that makes you feel some form of emotion or captivates you.
It’s known that a lot of users that consume a large amount of social media have a more reduced attention span. That’s why the video format is becoming more favourable as of recently because it draws in viewers and gives them a break from scrolling.
Animation boosts conversion rate
Users that are viewing content on a website are 100% more likely to spend more time on that website than leaving it. Also, 64% people are more likely to complete an action, whether that’s complete a purchase, fill out a contact form, once they’ve watched a video.
Video content has been proven to be more engaging on social media compared to imagery. Findings show that video assets drove an 11% higher conversion rate than statics on Facebook ads.
Users are more likely to watch the complete video than read the material on your website if you utilise animation to convey the benefits of your product or service. This helps you to communicate your message in an interesting manner while the user learns more about your company. Including a call to action at the end of the video is an excellent method to encourage them to take action.
It’s easy to understand
When dealing with a complex subject or product, attempting to communicate it only through language can be difficult. The audience may or may not connect and engage with the copy, depending on how it is written and how technical it is. Copy and flat graphics don’t always do a good job of bringing a concept to life as an animated video does.
In the form of a short story, animation is an excellent technique to express technical and sophisticated ideas or messages. A video we made for Muve is an excellent example of this. Muve specialise in helping improve vehicle and driver safety, security and communication. We were requested with the task to showcase their software and practises via an informative animation.
Your brand makes a lasting and memorable impression
By utilising a more innovative approach to advertising. Businesses and brands profit from the ability to make a lasting impact on current and potential new customers. Businesses may reveal more about their goals, values, and ambitions. As a result, their customers have a better knowledge of who they are as a company.
Content can be easily updated and is cost effective
As we are now in the digital age it’s imperative to be able to adapt to changes on the fly. We have the ability with software to easily update content and make changes without having to completely redo the entire thing. Working digitally is also more cost effective as you don’t need to outsource further and reshoot your projects.
We hope you enjoyed reading these 5 reasons why your business should use animation. If you require animation content for your business why not get in touch today and see if we can help bring your ideas to the screen!