Blog

Knowledge is power, and we don’t mind sharing ours with you. Our blog is here to feed you with the latest trends, opinions and news from the marketing and creative worlds captured in our interpretation, along with blog updates into the latest happenings at Revolution Four.
Branding

4 ways to get customers to love your brand

Cultivating loyal customers who become brand advocates is the holy grail for any business. Create a community around your brand and you can enjoy repeat business, word of mouth referrals (the best kind of advertising), and an increased lifetime customer value. But what can you do to turn your hard…
Business, Marketing

How to Convert More Leads into Paying Customers

Most companies spend significant time and resources attracting prospective buyers to their website. But what then? Getting somebody to come to your website is only the first hurdle (and no one wants to fall at the first hurdle). Converting leads into customers requires more than one approach, known as lead…
Branding

Branding lessons from a household name: Spanx

You’d be hard-pressed to find a human who hasn’t heard of Spanx. In fact, you’d struggle to find a woman who hasn’t worn something from one of the iconic shapewear company’s collections. Spanx is currently worth over 1 billion USD and its founder, Sara Blakely, was once crowned the youngest…
Branding

4 Top Tips for Growing Brand Awareness

Wondering how to make your brand a household name? The first step is building awareness. In a marketplace filled with an eye-watering number of eager-beaver business owners, driving recognition is more important than ever before. Read on and discover how to stay top of mind while boosting your bottom line.…
Branding

4 Things You Need to Know When Launching a Brand

So, you’re starting a new business? How exciting! If you want to make an impact from day dot, then the best thing you can do is plan and execute an incredible brand launch. A successful launch sets the stage for your future success. It generates buzz, captures interest and lays…
Branding

4 Steps to Successfully Rebranding Your Business

Rebranding goes way beyond making superficial changes to colours and logos. It’s about getting to the core of what you stand for and modifying your brand accordingly. Has your vision for the future changed? Do you want to appeal to a new demographic? Perhaps you’re looking to recover from a…
Branding

4 Cowerful Elements to Building a Successful Brand

Okay, so we might be milking it a bit with the cover pic, but we’re just trying to set the mooood. Because when it comes to building a rock-solid brand that survives (and thrives!) for years to come, you must reach much deeper than logos and slogans. A successful brand…
Branding

Why is brand identity important?

Standing out from the crowd is becoming increasingly difficult for businesses. Technology moves fast. The marketplace is crowded, both physically and digitally. Consumers are empowered – and extremely impatient! That’s why brand identity is more important than ever. If you can elevate people’s perceptions of what you’re offering with a…
Branding

Why your brand strategy is vital to growing your business

If you’ve landed on this page, then you’re smart enough to realise that brand strategy isn’t just a load of marketing waffle or fluff. But perhaps you’re still wondering exactly how it impacts your bottom line. In this article, we’re highlighting some powerful ways that brand strategy helps businesses grow,…
Branding

So, what are brand strategy and brand identity, anyway?

When many of us think about branding, we visualise logos, websites and pretty colours. And while those are all crucial components of a brand, they don’t cover the deeper stuff, like perceptions and planning. In this article, we’re breaking branding down by shining a light on what brand strategy and…
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