Branding

Cultivating loyal customers who become brand advocates is the holy grail for any business. Create a community around your brand and you can enjoy repeat business, word of mouth referrals (the best kind of advertising), and an increased lifetime customer value. But what can you do to turn your hard…

You’d be hard-pressed to find a human who hasn’t heard of Spanx. In fact, you’d struggle to find a woman who hasn’t worn something from one of the iconic shapewear company’s collections. Spanx is currently worth over 1 billion USD and its founder, Sara Blakely, was once crowned the youngest…

Wondering how to make your brand a household name? The first step is building awareness. In a marketplace filled with an eye-watering number of eager-beaver business owners, driving recognition is more important than ever before. Read on and discover how to stay top of mind while boosting your bottom line.…

So, you’re starting a new business? How exciting! If you want to make an impact from day dot, then the best thing you can do is plan and execute an incredible brand launch. A successful launch sets the stage for your future success. It generates buzz, captures interest and lays…

Rebranding goes way beyond making superficial changes to colours and logos. It’s about getting to the core of what you stand for and modifying your brand accordingly. Has your vision for the future changed? Do you want to appeal to a new demographic? Perhaps you’re looking to recover from a…

Okay, so we might be milking it a bit with the cover pic, but we’re just trying to set the mooood. Because when it comes to building a rock-solid brand that survives (and thrives!) for years to come, you must reach much deeper than logos and slogans. A successful brand…

Standing out from the crowd is becoming increasingly difficult for businesses. Technology moves fast. The marketplace is crowded, both physically and digitally. Consumers are empowered – and extremely impatient! That’s why brand identity is more important than ever. If you can elevate people’s perceptions of what you’re offering with a…

If you’ve landed on this page, then you’re smart enough to realise that brand strategy isn’t just a load of marketing waffle or fluff. But perhaps you’re still wondering exactly how it impacts your bottom line. In this article, we’re highlighting some powerful ways that brand strategy helps businesses grow,…

When many of us think about branding, we visualise logos, websites and pretty colours. And while those are all crucial components of a brand, they don’t cover the deeper stuff, like perceptions and planning. In this article, we’re breaking branding down by shining a light on what brand strategy and…