Business, Marketing

How to convert more leads into paying customers

Most companies spend significant time and resources attracting prospective buyers to their website. But what then? Getting somebody to come to your website is only the first hurdle (and no one wants to fall at the first hurdle). Converting leads into customers requires more than one approach, known as lead…
Business, Technology

Government launch ‘Help To Grow: Digital’ funding & help

Help to Grow: Digital The Government have announced a Help To Grow : Digital, a scheme for eligible businesses in the UK to identify, adopt & fund business software.  A new online platform has been set up to advise on how technology can be leveraged to accelerate productivity, efficiencies &…
Help to grow digital software

Launch Control

For many people a business idea is born in the midst of frustration during a situation or process. In some cases the need for a product or service, sparks the idea. Knowing where to start developing that idea into a working business is daunting and difficult to comprehend it becoming…
Business, Marketing

In-House vs Outsourced Marketing

We explore whether in-house or outsourced marketing is the most cost-effective and which gives the best return on investment Today’s marketing covers a wide range of disciplines with a large proportion of efforts concentrated online.  This means there’s a huge arsenal of different methods, platforms and techniques to master to…

Wirral Wolves on the hunt for Entrepreneurs

We’re delighted to announce that the Wirral Wolves are back for 2021 and on the hunt for budding entrepreneurs. Inspired by TV’s Dragon’s Den, Nik, Justine & their team are inviting people to pitch their fledgling businesses or ideas to them.  In return for a stake in the company, they…

What is your leadership style? And does gender influence this?

My leadership style reflects that of someone who loves what she does and wants to get things done. I don’t hold grudges, I address issues head on and deal with situations as they arise. I try to inspire my staff however I believe if you recruit correctly their passion will…

What does a great leader look like today?

‘The person who leads or commands a group, organisation, or country’; the dictionary definition of a leader.  My opinion of a leader in fact, at least a great leader, has a much deeper meaning to it. Being a great leader isn’t just something passed to you as a job title, it…

The Perfect Match

Today marks the start of our ‘The Perfect Match’ Campaign. Unintentionally launching in line with the start of LGBT+ History month so what a better time to highlight that just like in the world of Love, there is a service for everyone. As we enter the month of love and…
perfect match valentines day website web design graphic graphics social media management content services marketing animation photography

The Art Of Collaboration

Why Do We Build Collaborative Partnerships? I always wondered why people teaching business studies at collages weren’t making use of their knowledge & building business empires.  I have the greatest respect for teachers but business is one of those subjects that is tricky to teach to someone unless there is…
Justine McLaughlin & Nik Ellis Collaborative Marketing