Launch Control

For many people a business idea is born in the midst of frustration during a situation or process. In some cases the need for a product or service, sparks the idea. Knowing where to start developing that idea into a…
Business, Marketing

In-House vs Outsourced Marketing

We explore whether in-house or outsourced marketing is the most cost-effective and which gives the best return on investment Today’s marketing covers a wide range of disciplines with a large proportion of efforts concentrated online.  This means there’s a huge…

Wirral Wolves on the hunt for Entrepreneurs

We’re delighted to announce that the Wirral Wolves are back for 2021 and on the hunt for budding entrepreneurs. Inspired by TV’s Dragon’s Den, Nik, Justine & their team are inviting people to pitch their fledgling businesses or ideas to…
Nik Ellis Justine McLaughlin Wirral Wolves

What does a great leader look like today?

‘The person who leads or commands a group, organisation, or country’; the dictionary definition of a leader.  My opinion of a leader in fact, at least a great leader, has a much deeper meaning to it. Being a great leader isn’t…

The Perfect Match

Today marks the start of our ‘The Perfect Match’ Campaign. Unintentionally launching in line with the start of LGBT+ History month so what a better time to highlight that just like in the world of Love, there is a service…
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The Art Of Collaboration

Why Do We Build Collaborative Partnerships? I always wondered why people teaching business studies at collages weren’t making use of their knowledge & building business empires.  I have the greatest respect for teachers but business is one of those subjects…
Justine McLaughlin & Nik Ellis Collaborative Marketing

Thinking Like A Start-Up Is Key To Lockdown Success

Start-up companies, by their very nature, are agile, risk-taking & tech savvy, which tends to be the opposite of large traditional companies. The problem with being conservative is that time is ticking and a business pontificating will soon be undermined…
Nik Ellis & Justine McLaughlin Digital marketing experts