Most companies spend significant time and resources attracting prospective buyers to their website. But what then? Getting somebody to come to your website is only the first hurdle (and no one wants to fall at the first hurdle). Converting leads into customers requires more than one approach, known as lead…
Help to Grow: Digital The Government have announced a Help To Grow : Digital, a scheme for eligible businesses in the UK to identify, adopt & fund business software. A new online platform has been set up to advise on how technology can be leveraged to accelerate productivity, efficiencies &…
By Nik Ellis The Challenge It is often said that your people are the most important asset in a company. I half agree. It’s the right people that are critical, that perfect match. That person who compliments & adds to you & the team in a positive way. Someone who…
For many people a business idea is born in the midst of frustration during a situation or process. In some cases the need for a product or service, sparks the idea. Knowing where to start developing that idea into a working business is daunting and difficult to comprehend it becoming…
We explore whether in-house or outsourced marketing is the most cost-effective and which gives the best return on investment Today’s marketing covers a wide range of disciplines with a large proportion of efforts concentrated online. This means there’s a huge arsenal of different methods, platforms and techniques to master to…
We’re delighted to announce that the Wirral Wolves are back for 2021 and on the hunt for budding entrepreneurs. Inspired by TV’s Dragon’s Den, Nik, Justine & their team are inviting people to pitch their fledgling businesses or ideas to them. In return for a stake in the company, they…
My leadership style reflects that of someone who loves what she does and wants to get things done. I don’t hold grudges, I address issues head on and deal with situations as they arise. I try to inspire my staff however I believe if you recruit correctly their passion will…
‘The person who leads or commands a group, organisation, or country’; the dictionary definition of a leader. My opinion of a leader in fact, at least a great leader, has a much deeper meaning to it. Being a great leader isn’t just something passed to you as a job title, it…
Today marks the start of our ‘The Perfect Match’ Campaign. Unintentionally launching in line with the start of LGBT+ History month so what a better time to highlight that just like in the world of Love, there is a service for everyone. As we enter the month of love and…
Why Do We Build Collaborative Partnerships? I always wondered why people teaching business studies at collages weren’t making use of their knowledge & building business empires. I have the greatest respect for teachers but business is one of those subjects that is tricky to teach to someone unless there is…
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