Graphic Design

Graphic Design

5 Reasons Why Your Business Needs Animation

It’s entertaining and fun Static images can be engaging and convey great messages but there’s nothing quite like watching a short video that makes you feel some form of emotion or captivates you. It’s known that a lot of users that consume a large amount of social media have a…

The Beauty of Branding for Growing a Business

Branding & Graphic Specialist Justine McLaughlin examines why branding is so important to grow a business. As a graphic designer by trade I am personally always going to reiterate the importance of brand consistency and outline it being an integral part of a businesses marketing strategy and identity.  Businesses will…
Graphic Design

Cultivating Creativity – how to encourage inspiration to strike

For most designers, it’s not an uncommon thing to experience ‘creative block’ when working on a project – regardless of how much people label you as a naturally creative person. The role of a graphic designer is to produce visual content that conveys the correct message to a specific audience,…
Business Tips, Graphic Design

The Dos & Don’ts of Animation & Graphic Design

As part of our Perfect Match campaign, we outlined the collaboration between Graphic Design and Animation, going hand in hand and enabling us to tell a story and communicate emotions and ideas in a unique, easy to perceive way. Animation has helped connect people throughout the world in a way…
Branding, Graphic Design

Has logo design fallen FLAT on its face?

Logo Design in 2021 It is a known fact that companies throughout their trading history will invest in logo design updates and rebrands, to ensure their identity remains a reflection of the society the company exists within, as well as to cater to its modern-day audience. However, the battle between…
warner brothers branding logo design brand graphic design
Graphic Design

6 Ways Graphic Design Can Help Improve Your Business

So, what does it mean? Well coming from a fellow Graphic Designer, I can say that Design is in everything, it is the foundation of every business. Without design there can be no marketing or branding. Without branding then who are you? Identity within a business is what separates you…
Graphic Design

Pantone Colour of the Year 2020 – Classic Blue

Colour powerhouse Pantone have announced their Colour of the Year for 2020, and it’s Classic Blue. For 20 years, the Pantone Colour Institute have carefully selected their Colour of the Year – influencing design and development across multiple industries including graphic design, fashion, product design, home furnishings and print production.…
Pantone Colour of the Year 2020 – Classic Blue
Branding, Graphic Design

Why Consistency is Essential for Your Brand

The primal part of our brain forms a first impression within just one-tenth of a second. Studies have shown that 55% of a first impression is entirely visual. So your brand design is most people’s first impression of your business. Prospective customers compare your brand and its graphics to competitors…
Graphics | Why Consistency is Essential for Your Brand
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