Marketing

Business, Marketing

How to Convert More Leads into Paying Customers

Most companies spend significant time and resources attracting prospective buyers to their website. But what then? Getting somebody to come to your website is only the first hurdle (and no one wants to fall at the first hurdle). Converting leads into customers requires more than one approach, known as lead…
Marketing

Our Favourite Marketing Campaigns of All Time

Successful marketing campaigns have the power to stir up emotions and influence us on how we think about things. They entice us to buy or sign up to a product depending on the nature of the campaign. We have seen some seriously impressive campaigns over the years, campaigns that were…
Marketing

Bypass the Digital Traffic Jams

As a team we often hear people investing money into advertising to get a return, often hitting a brick wall as their traffic numbers are soaring but failing to convert into actual sales. Websites can be a headache for many businesses however most companies understand the importance of having a…
Marketing, Social Media

Paid Adverts

Paid Advert Algorithms – don’t try to cheat the system We have all noticed a decline in organic engagement across social media platforms from not seeing posts updating regularly to seeing the same posts multiple times. However there has been a huge increase in advertising, paid adverts; most of us…
Paid Adverts
Business Tips, Marketing

Are you content with your Content Marketing?

Content Marketing is essential to keeping your brand alive, relevant and exciting. Once considered a new marketing technique with little known about its value, now it’s slowly become the backbone to every marketing strategy. Content marketing covers a variety of techniques with the main aim to ensure traffic is being…
Business, Marketing

In-House vs Outsourced Marketing

We explore whether in-house or outsourced marketing is the most cost-effective and which gives the best return on investment Today’s marketing covers a wide range of disciplines with a large proportion of efforts concentrated online.  This means there’s a huge arsenal of different methods, platforms and techniques to master to…
Marketing, Social Media

TikTok. Business or Pleasure?

Justine McLaughlin on how to boss TikTok like a boss It would be wrong for any other team member to write an article for Rev Four for TikTok other than myself. As an avid fan, a lockdown user and now having two accounts approaching 30k followers, I will own the…

The Beauty of Branding for Growing a Business

Branding & Graphic Specialist Justine McLaughlin examines why branding is so important to grow a business. As a graphic designer by trade I am personally always going to reiterate the importance of brand consistency and outline it being an integral part of a businesses marketing strategy and identity.  Businesses will…
Marketing

The Stop / Start Marketing of the Olympics

A year later than expected, the Olympics are back on, which is great news for fans around the world. Tokyo 2020 was meant to start summer 2020 as the name suggests but due to the world pandemic the decision was made to postpone the games until this year. From a…
Marketing

Marketing. Boosting Profits or Wasting Cash?

Nik Ellis examines the good and bad of digital marketing. There’s lots of reasons that companies have a marketing function but let’s face it, from the boss’s point of view they want to see an increase in sales. Marketeers will champion ideas such as brand awareness, engaging customers, thought leadership,…
marketing adverts press
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