Since using Revolution Four, with help and support from their IT and marketing department, we have exceeded our sales targets over 200% and are now able to concentrate on our business tasks whilst they take care of the rest.
The Importance of Content
Content plays a massive part in where your site ranks on Google, whether this is on site content or published elsewhere, every word is a contributing factor. Going back to basics it is important to ensure that your service pages / product descriptions are unique, up to date and relevant. Once your onsite content is the best it can be, it’s time to hand it over to the experts.
Now that we have the on page content specific to what people are searching for, relevant to answering their questions, search engines can easily understand, that doesn’t necessarily mean it will rank… I know, there’s more…
So let’s move on to the technical part. To outrank the rest of your competitors, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.
Google has confirmed that links and quality content are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites.
of companies say they have a content marketing strategy
of marketers are actively investing in content marketing
of marketers plan on increasing their investment in content marketing
In order to gain links you have to go through a process of creating high quality content and assets such as infographics, ebooks and videos.
Firstly we will look at what areas of the business you would like to push or what is hot in the industry. Off the back of this we will create our link building strategy including target domain authorities, relevant meta descriptions and linking URLs where we would like these sites to link back to.
Once this has been done we will then move on to the fun and creative part, content and asset creation!
Our internal creative and design team will create a variety of assets such as a infographics, ebooks or video dependant on goal. Alongside the asset we are creating we will also create high quality key word rich content to promote the asset and your website / brand.
Whilst in the stage of asset and content creation, we will focus our efforts on reaching out to potential bloggers and high quality industry websites to offer our content for them to place on their site. Ideally traction will be generated from the unique and engaging assets, from this the identified blogger or website will have accepted the content and asset and it will now sit nicely on their site.
Within the content will sit a meta title and a linking url, this is essentially what the reader will click on and link back to your website. This will pass link juice through and help build authority and relevance.
Content marketing campaigns and link building will gain you the performance desired, if the investment is put in. It is a lengthy process but once the assets start to go out you see traction and growth reasonably quickly.