The Pandemic Challenge
Between lockdown, tiers and circuit breakers, it’s been challenging to steer a business through such stormy waters. Out of chaos comes opportunity and we’ve seen some amazing metamorphosis of businesses transitioning from the high street to online.
Restaurants have adapted to offer food as a takeaway service or in some cases as raw products with their secret recipes. Hotels have been offering their rooms as hot-desk work spaces or homeless shelters, whilst vehicle assessors have developed self serve apps to remotely assess damaged cars.
Some of these businesses are not just surviving, but actually thriving as a result of these changes. Many have said that they will not return to their previous model.
Technical & Online Skills
The common factor of all these business is having the technical ability to pivot their business model; restaurants need online ordering and fulfilment systems, hotels need to adapt booking tables, the assessors needed to develop and deploy a reliable app. They all require the technical skills to realise their ambitions and have needed to react quickly to the situation.
On top of pivoting their model, a business must be able to tell the world what they’ve done. With customers not visiting their premises they need to be able to shout about it online, so a sound digital marketing strategy is essential.
Businesses have turned to digital channels such as social media, search engine optimisation (SEO), search engine marketing (SEM) and several other methods to ensure their offerings are placed in front of the right people at the right time.
Doing Business Digitally
We have been listening to the issues facing many businesses in these unprecedented times and appreciate that the digital world can seem daunting. However, the theory behind a high street shop and an online business are similar; they both need to attract visitors, show off their goods, be able to answer questions about their products, make it easy to buy them, check they’re happy once they’ve bought them, offer them further similar items.
The attraction part online is all about a digital marketing strategy, of which there are a dozen or more techniques dependant on the product, budget and demographic. Showing off the goods relies on a good website with products clearly photographed and described. Well thought out ‘frequently asked questions’ (FAQs) can often turn a browsing visitor into an actual customer.
The ecommerce part of the website should be easy to use and super simple for the client to order and pay, securely and quickly. After service is important, whether that’s checking a customers satisfaction, to gain a reviews or simply checking they’re comfortable using the product. This also links into the next sale; “because you bought that, you may like this…”, a very easy way to increase sales.
Free Help to Get Online
We are now offering Wirral businesses a free consultation during lockdown. From businesses with no online presence to those wishing to take their digital sales to the next level, we are here to help.
Reproduced with kind permission from Wirral Life Magazine