The fundamental reason for marketing is to bring additional sales through the door (or website) than would naturally occur by sticking an ‘open’ sign in the window.
Today marketing is split into Traditional (bringing people in through the shop door) and Digital (bringing people to the website) although the fundamental reasons and many of the strategies are the same for both. Ultimately for every pound of marketing spent, there must be at least £1.01 in profit (not turnover) to make it worthwhile. Often known as Return on Investment (ROI) this is used to measure the direct trail between advert and sale.
With digital is fairly straight forward to track the path of the customer, slightly harder with traditional marketing but there are little tricks we use. It’s important to know where your customer has first seen your brand, to analyse what form of marketing is working best. This allows the marketer to tweak or optimise the brands position, ensuring it achieves the maximum exposure possible.
Analysis & optimisation of marketing is something that should be done on a regular basis to maximise the reach of the adverts & ultimately bring in sales & creating the greatest return on your marketing investment.
The marketing professionals at Revolution Four will meet with you to understand your brand, products or services, your ideal clients. We can work to a range of budgets; we have many cost effective solutions for budget conscious start-up businesses through to large scale multi-media marketing strategies for larger businesses wishing to boost sales and brand awareness.