Our Favourite Rebrands

Our Favourite Rebrands

Branding

A strong brand comes with plenty of perks. It will differentiate your business, boost word-of-mouth marketing, strengthen brand engagement, generate customer loyalty and allow you to command premium pricing for your products or services.

That’s why your brand identity is more important than ever. If you can elevate people’s perceptions of what you’re offering with a recognisable and relatable brand identity, then you have the power to differentiate your business in a meaningful way.

But a strong brand doesn’t rest on its laurels; it evolves to stay relevant to its customers. Here are some of our favourite rebrands.

Josh – Deliveroo

Deliveroo rebranded their logo in September of 2016 and joined a revolution of companies simplifying their logo design. Changing to a simple flat icon also creates brand identity and helped boost Deliveroo’s recognition across 13 countries. The DesignStudio team also helped create Deliveroo’s cycling branding which would become the iconic uniform we see today. I really love what Deliveroo have done, it demonstrates how simplifying a brand is so important in the modern digital age and it will only continue to be part of many businesses’ ethos moving forward.”

 

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Luke – Premier League

“One of my favourite rebrands of recent years has been the Premier League. Sport, especially football, is increasingly consumed on a digital level. However, the Premier League’s brand hadn’t been designed for a digital age. DesignStudio, the agency behind the rebrand, did a tremendous job in creating a much cleaner and simpler brand. A brand that works at larger and smaller scales whether that be in print, on TV, an app, website or something else. The rebrand helped put the Premier League at the forefront of sporting associations and align them visually with leaders in the digital age such as Google and Apple.”

 

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Charl – McDonalds

“A brand that’s Golden Arches are famous across the globe and really stands out to me for it’s rebrand, is McDonalds. The original branding was the iconic red colour which was changed to green in 2009 to highlight the fact that they are an eco friendly company. Not only that, the restaurant interior switched from a very fast food American styled diner which was heavily targeted towards children with the incorporation of Ronald McDonald and the children’s play areas, to a modern contemporary design using a lots of wooden panels, spotlights and darker colours giving the brand more of a high end feel. Overall I think it’s a smart move made by McDonalds and one in which has elevated the company.”

 

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Matt – Old Spice

“I remember Old Spice as a lad with the aspirational ‘the mark of a man’ surfer dude, but over time it became known as the product your grandad uses. So, it was great to see it make a comeback, becoming one of the most successful rebrands of the last decade. The fun ‘Smell like a man, man’ campaign and new branding have completely reinvented the brand perception, attracting a broader, younger customer base. It’s still aspirational, but invites you to be part of the tongue-in-cheek ‘mark of a man’ self-mockery – it’s a little bit of rebranding genius!”

 

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