Company key features include:
- Price match promise on all incontinence products
- Discreet delivery and easy online reordering service
- Pioneers in healthcare and providing hygiene products since 1818
- Easy absorbency identification information
Objectives
- To re-develop existing brand to reach a wider target market
- To enhance customer’s user experience including website UX UI
- To produce a wide range of marketing materials for internal and external use
- To advise on effective marketing avenues and manage marketing budgets
Deliverables
- Creation of clear brand identity including brand colour scheme, marketing materials and approved appropriate imagery usage
- Creation of marketing strategy and clear plan of implementation
- Creation of branded promotional / marketing materials including postcards, posters, digital and internal campaigns
- Creation of re-branded catalogue of products
- A user friendly UX digital website design wireframe
- Visually appealing but discreet product packaging designs
Results
- A clear corporate identity which appeals to both B2B and B2C.
- Updated imagery bank of approved and appropriate visual assets for future marketing materials
- An enhanced user friendly website design including updated content and imagery
- Eye-catching marketing materials and campaign designs for print and digital
- A branded product catalogue which includes products and instructional advice
