HARTMANN Direct

HARTMANN Direct are a supplier of a wide range of continence care products, discreetly delivered to their customers. Their products are designed to take the worry out of living with incontinence and bladder weakness and are high quality to provide exceptional protection and reassurance. The company required help with internal and external campaigns, a customer focused rebrand and a clear strategic plan of action to increase awareness and boost sales.

Company key features include:

  • Price match promise on all incontinence products
  • Discreet delivery and easy online reordering service
  • Pioneers in healthcare and providing hygiene products since 1818
  • Easy absorbency identification information
hartmann direct marketing graphic design revolution four

Objectives

  • To re-develop existing brand to reach a wider target market
  • To enhance customer’s user experience including website UX UI
  • To produce a wide range of marketing materials for internal and external use
  • To advise on effective marketing avenues and manage marketing budgets
hartmann direct marketing graphic design revolution four

Deliverables

  • Creation of clear brand identity including brand colour scheme, marketing materials and approved appropriate imagery usage
  • Creation of marketing strategy and clear plan of implementation
  • Creation of branded promotional / marketing materials including postcards, posters, digital and internal campaigns
  • Creation of re-branded catalogue of products
  • A user friendly UX digital website design wireframe
  • Visually appealing but discreet product packaging designs
hartmann direct marketing graphic design revolution four
hartmann direct marketing graphic design revolution four

Results

  • A clear corporate identity which appeals to both B2B and B2C.
  • Updated imagery bank of approved and appropriate visual assets for future marketing materials
  • An enhanced user friendly website design including updated content and imagery
  • Eye-catching marketing materials and campaign designs for print and digital
  • A branded product catalogue which includes products and instructional advice
hartmann direct marketing graphic design revolution four
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