Perfect Getaways

Perfect Getaways is a completely independent travel agency based on The Wirral with stores in Liverpool, St Helens, Little Sutton, Neston and Birkenhead. They scour through hundreds of operators to find their clients the best holiday at the best price. Their customers are assured that they can book with confidence as all their packages are financially protected.

Unique and enjoyable customer experience
Independent travel agent – with the ability to match any online deal
Creates bespoke travel arrangements to exactly match client’s requirements
Making every customer feel like the booking process feels like the start of their holiday

They regularly promote their business by running campaigns like ‘Win £100 Holiday Voucher’ and post their latest offers on their website and social platforms.

Our Roles

Website Design
Graphic Design
Marketing

Website

perfectgetaways.co.uk

Objectives

To create a community of long-term, fully engaged customers for whom Perfect Getaways is the go-to source of holidays and travel arrangements
To showcase the unique characteristics of the business online, generating engagement, awareness and sales
To communicate the unique benefits of booking via Perfect Getaways to a wider audience
Increase in-store footfall from passing trade
Build brand awareness as the place to book your holiday in Merseyside
To assist each store to achieve their targets

Deliverables

Creation of annual marketing strategy including the conducting of our own market research to generate understandings of the individual needs of each outlet
Creation of a professional website to enhance online presence and help customers find outlets.
Creation of several branded marketing materials including banner adverts, graphics for digital campaigns, email signatures and print promotion such as posters, stickers, individual business cards for each outlet and roller banners

Results

A strong and consistent brand is now used across all social platforms and printed marketing materials, giving the business clear visual presentation and company association
A professional website has been built to allow customers to find Perfect Getaways and to enhance the company’s online presence
Creation of branded marketing materials are being used to promote the business including banners outside the stores to entice potential customers to visit the outlets, business cards to allow potential customers to get back in touch with the travel agent they met – strengthening a personable relationship between employee and client.