Company key features include:
- Family run business that is situated in the Hoylake Parade Community Centre
- Popsy’s is a licensed premises which can legally serve alcohol
- Popsy’s serves home cooked food and baked goods and stocks local produce
Our Roles
Objectives
- To enhance the brand awareness of the business prior to the launch date via a social media campaign.
- To build a logo and company brand that reflects the business effectively. Ensure all marketing materials are visually consistent.
- To produce photography of the launch evening, capturing the essence of the business, environment and event.
Deliverables
- To deliver a package of photographs which are retouched and formatted from the launch events.
- To produce 12 days of social media content for a launch campaign prior to the opening of Popsy’s to gain interest and engagement.
- To deliver a solid brand including a company logo and consistent visual aesthetic.
Results
- An increase of brand awareness via social platforms including engagement
- A plethora of professional images that represent the business including capturing the essence of the environment.
- A professional logo that embodies the brand ethos and is easily recognisable.
