Popsy’s Coffee Shop & Bistro

Popsy’s is a family run licensed coffee shop and bistro situated in Hoylake Parade Community Centre. The café is a warm, welcome and cosy environment that serves a range of food including homemade cakes and lunches. The bistro is at the heart of the Hoylake community.

Company key features include:

  • Family run business that is situated in the Hoylake Parade Community Centre
  • Popsy’s is a licensed premises which can legally serve alcohol
  • Popsy’s serves home cooked food and baked goods and stocks local produce

Objectives

  • To enhance the brand awareness of the business prior to the launch date via a social media campaign.
  • To build a logo and company brand that reflects the business effectively. Ensure all marketing materials are visually consistent.
  • To produce photography of the launch evening, capturing the essence of the business, environment and event.

Deliverables

  • To deliver a package of photographs which are retouched and formatted from the launch events.
  • To produce 12 days of social media content for a launch campaign prior to the opening of Popsy’s to gain interest and engagement.
  • To deliver a solid brand including a company logo and consistent visual aesthetic.

Results

  • An increase of brand awareness via social platforms including engagement
  • A plethora of professional images that represent the business including capturing the essence of the environment.
  • A professional logo that embodies the brand ethos and is easily recognisable.
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