Be Social
Social media is a platform used to ‘be social’ with your consumers in real time. Create conversation, develop relationships and build brand identity. The ability to engage with consumers in real time, react to thoughts and opinions and analyse interactions following every communication, the possibilities are endless.
What, where and when you post content can have a huge impact on a customer’s perception of you. You can’t just post on social media for the sake of posting the content needs to be authentic, engaging and emulate your tone, ethos and culture consistent with your brand. You need to have a proper strategy in place to know how to effectively reach and engage your audience.
We are all aware of the ongoing changes of algorithms across platforms – it’s hard to even keep up. We are able to maintain on top of these changes, tweak your campaigns for the best return or manage paid advertising campaigns to reach your goals in the most efficient and creative way suitable to you and your brand.
Did you know… 80% of customers expect companies to respond to their social media posts within 24 hours!