Social Media

Social media is an incredibly powerful marketing tool. It’s not just throwing some content up and hoping. Using social media effectively requires a strategy. At the front end there should be authentic, creative content, conversation and flare. The back end is just as important to analyse, target and manage campaigns to ensure goals are achieved and ROI smashed.

Be Social

Social media is a digital hub to speak to your consumers in real time. You’ll be able to see what your consumers are saying, doing, and feeling which means you can cater your content and alter messaging to fit this. Done well, you will keep your customers happy and believing in the brand, taking your relationships with them from strength to strength.

However, it’s not always that easy, consumers do have expectations when it comes to a brand using social media and this can be the deciding factor to whether or not they come back and buy from you again. This can be anything from responding to direct messages and complaints to the brand interacting with their reply.

What, where and when you post content can also have an impact on a customer’s perception of you. As you can see, you can’t just post on social media for the sake of posting. You need to have a proper strategy in place to know how to effectively reach and engage your audience.

80% of customers expect companies to respond to their social media posts within 24 hours!

Social Media Management Manager Marketing Campaigns Revolution Four Wirral Liverpool

A consistent social media strategy will:

  • Increase brand awareness
  • Strengthen your brand image
  • Establish your business as a thought leader
  • Promote your company culture and key business messages
  • Develop more personal relationships with your customers
  • Drive visitors to your website
  • Give a face to your business

Paid platforms for advertising on social media are becoming increasingly popular and powerful in recent years. We can help you to create a social advertising strategy that targets your key audience in ways you might not have imagined possible.

“Revolution Four have transformed the way we use social media. We operate in both the UK and the US, and their creativity and collaboration have turbo charged our market reach in both territories. They are experts in the nuances of content, timing, and choice of platform, and the results have exceeded all exceptions.”

Paul Thompson

Director

Westminister Associates

Social Media Management Manager Marketing Campaigns Revolution Four Wirral Liverpool

The Revolution Four Way

We are realistic in our approach, we understand that you can satisfy your social media in-house, you no doubt will already have a Facebook profile and will have sent posts out before. Whether you can do this effectively is crucial to your brands image and perception though.

Tackling the enormity of the online world and deciding what’s relevant for your business can be a daunting task, which is why at Revolution Four we are passionate about giving our clients the knowledge and confidence to take back control.

We will find new and unique ways to engage with your audience and keep on top of the constant demands from your customers.

Our social media management service takes away your headaches and gives you back your precious time to prioritise in other areas. Not only do we create content and interact with users, but more importantly we analyse and adjust your strategies to suit each social media platform to maximise the success of campaigns. This leaves you to focus on what you do best, running your business.

Our social media team have a range of packages and can create bespoke, one-off or monthly content plans to deliver results in line with the requirements of your business.

The Process:

Listen

Social media isn’t a script; it is a two-way conversation and businesses often neglect the voice and thoughts of their audience. Revolution Four will monitor mentions of your business or brand and keep on track of what’s being said.

Engage

It’s good to be involved. From listening we can become more active participants online, contribute further to the conversations and really connect with your audience. Through greater understanding we can continue to develop our tactics and language to maintain a consistent brand tone which truly engages your audience.

Contribute

As users of social media, it is not all about what we post ourselves, but what we can be seen to be involved in or a part of. For businesses this is an opportunity to create engaging, eye-catching content that your audience will appreciate and will be inspired by.

Optimise

Social media trends are forever changing and developing, as a result tactics, methods and platform use always need to be reviewed to ensure that we are reaching your audience in the best way possible. If we aren’t, then we shall re-adjust our strategy and make sure that we are.

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