marketing

Business, Marketing

In-House vs Outsourced Marketing

We explore whether in-house or outsourced marketing is the most cost-effective and which gives the best return on investment Today’s marketing covers a wide range of disciplines with a large proportion of efforts concentrated online.  This means there’s a huge arsenal of different methods, platforms and techniques to master to…
Marketing

Marketing. Boosting Profits or Wasting Cash?

Nik Ellis examines the good and bad of digital marketing. There’s lots of reasons that companies have a marketing function but let’s face it, from the boss’s point of view they want to see an increase in sales. Marketeers will champion ideas such as brand awareness, engaging customers, thought leadership,…
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