Pretty much everyone’s at home now. That’s half a million people on the Wirral and surrounding areas. Radio has never had such a big audience.
Who are these people? They’re buyers, company directors, purchasers, clients; they’re not buying right now, but they will be in the not too distant future. Now is therefore the time to make sure your brand is entering their ears.
Radio Wirral is a fledgling station, but we’re gathering more and more listeners every day. In terms of listenership, this lockdown has been great for building our audience.
We’re pumping out back to back music with some shows sponsored by Wirral companies. No annoying adverts, no stupid jingles followed by Eminem reading 1,000 word terms and conditions in 3 seconds. Just a mix of current bands and artists with a sprinkling of classic hits. Sing-a-long anthems, golden oldies, fresh off the press hits, interspersed with presenters who genuinely love music and the Wirral.
Ever wondered why brands advertise at sporting events? Is anyone going to buy insurance during a rugby match or book a flight during the Formula 1? Highly unlikely, and the companies who advertise don’t just do it to get a few free tickets to the VIP box. They place their advertising there because they know that their branding will be seen by hundreds of thousands of potential customers.
Same with the radio; it puts your name in the heads of your future customers and let’s face it, after this difficult drought period, you’re going to need them.
So this is an excellent time to start advertising your business. Because we’re all in this together, we’re letting you sponsor the show of your choice (first come first served) for two months free of charge*.
There’s no obligation to continue afterwards either, although we hope you’ll be impressed with the traffic we drive to you.
As if free isn’t enough, we’ll also promote you across our various social media channels, which have seen an exponential increase in traffic over the last month. We’d like to say this is due to our interesting content, engaging posts and witty banter but it might be because everyone’s playing on social media to relieve the boredom. So a double whammy pincer movement of advertising for free. Who wouldn’t get excited about that?
Sound good? It’s easy to get set up, just contact Radio Wirral and they’ll be in touch to get your brand spread out across the Wirral and beyond.
*Free to air. Production of 4 sponsorship lines costs £95. To qualify you must either have a business or home address registered on the Wirral for at least three months. Don’t tell Radio City!