Graphics | Why Consistency is Essential for Your Brand

Why Consistency is Essential for Your Brand

Branding, Graphic Design

The primal part of our brain forms a first impression within just one-tenth of a second. Studies have shown that 55% of a first impression is entirely visual. So your brand design is most people’s first impression of your business. Prospective customers compare your brand and its graphics to competitors and decide if you are the team they want to work with. With the stakes so high and solutions so simple getting your branding strong and consistent should be at the top of your list.

Developing engaging and on trend graphics, across every aspect of your business, is crucial to your brand image. From business cards, to your website and social media, consistent graphics enhance these key elements of your brand. The fact is that without this level of consistency, your brand becomes less recognisable and its following begins to waver.

Social Media is now the most effective way for you to communicate with your customers and allows you to keep your finger on the pulse of your business at all times. It’s therefore imperative that your content on these platforms is consistent with your brand. Whether it be Facebook, Instagram, LinkedIn or Twitter- these platforms are a way of showcasing the best of your business, and therefore it is important to maintain consistent graphics that catch your audience’s eye.

Quality graphic design and consistency are the two most important factors in establishing a dynamic and attractive brand. Whether it’s colouring, style of imagery or typography, maintaining consistent graphics will develop your brand’s character. Ultimately, they keep your brand fresh and at the forefront of your customer’s minds, driving long term sales and brand loyalty.

Are you confident that your branding has that crucial WOW response? If you are in any doubt whatsoever about that answer, then get in touch with us and we will give you an honest and fair review.


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